Muffin Break Brand Refresh

This was an unused route developed to clarify Muffin Break’s USP, while moving the brand forward in a way that consolidates its messaging and unique offering.

The aim was to grab market share from the possibly more recognizable brand names; by focusing on Muffin Break’s strengths and USP of freshness and reinforcing that everything is 100% freshly made in store.

Fresh Fresh branded apron

RE:ACT Social Post

Social video for rebrand

Rewards card concept •••

RE:ACT Social Post

What we did

  • Campaign Concepts
  • Brand refresh suggestions
  • Colour Palette 
  • POS Suggestions
  • Packaging

Customers come to Muffin Break, not just to ‘grab ‘n’ go’, but to relax, catch-up and enjoy a tasty treat. That’s because we’re welcoming, friendly and less pretentious than other high-street names

Summary of positioning

Project completed while working at Creative Coup